JAY-Z has supported his acclaimed new album, 4:44, with a series of gripping music videos. Already we’ve feasted our eyes on clips for “The Story of O.J.”, “Bam”, and the title track. Now, once again at exactly 4:44 p.m. ET, the New York veteran rapper has unveiled one for the LP’s opening track, “Kill Jay Z”.

Directed by Gerard Bush and Christopher Renz, the clip follows a young male as he sprints through alleys; of particular note is the t-shirt that he’s wearing, which reads “stay black.” Watch the full thing over on TIDAL.

JAY-Z recently lined up a North American tour in support of 4:44.